Not Everything Makes the Cut – Amazon Super Bowl LIII 2019 Commercial
Creative Agency: Lucky Generals and Amazon Internal Creative Team.
Media Agency: Rufus.
The business envisions a lot of big names utilizing Alexa with devices that at last didn’t make the cut. Forest Whitaker utilizing an Alexa toothbrush to play web recordings that get obfuscated by his mouth. Harrison Ford’s pooch mishandling his “Alexa canine neckline for mutts” and utilizing it to arrange frankfurters and sauce. and Broad City stars Abbi Jacobson and Ilana Glazer getting shot out of an Alexa hot tub by ground-breaking plane streams.
At long last, there’s the “episode”, in which twin space explorers Mark and Scott Kelly by one way or another figure out how to utilize Alexa to control on and off… the Earth? It’s senseless, yet in any event, it’s a mindful promotion that shows Amazon knows Alexa doesn’t have a place in pretty much everything.
The Incident brought about by space explorers Scott and Mark Kelly from the circle as Amazon reminds people, not all things make the cut.